Here we can see signs of bad adds for coffee. In the top photo named black and white but with the idea of putting a new coffee on the market this is a very bad add. This does not sale anyone to drink the coffee.Here in the second photo,I would say this is a good add. The way the photo of the coffee makes me want to drink this coffee,also The way the cups are set on the wood table,the color of the table works with what you see in the cup. They over power you with the look of the coffee and not the name are to much info.